CLIENT REQUEST

Owner Danielle Hawks worked with Wild Cabin Studio on a rebrand that better aligned with her vision of Urban Pulse. Every product line was also receiving a label refresh so product listing images and a gallery of lifestyle/editorial images were requested.

Danielle’s overall vision for the photography was a moodier, more lush look than our previous photography (scroll down to view). She wanted the new colors of her branding to be woven into the new images.

IMAGE DELIVERY

Using the brand guide as my foundation as well as Danielle’s answer to the style questionnaire I prepared a mood board that leaned into the green and soft tan/rose hues. Utilizing both soft and hard light to create botanical shadows that gave depth to the images.

Additional props were kept at a minimum and were selected based on the criteria that they feel natural in the environments that were created. Additional plants like large monstera leaves, marigold blooms and dried flowers continued our theme of natural, earthy and organic.